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This directory of brands is here to help you avoid brands that are not cruelty-free and may test on animals.
To be featured on this list each brand either:
- Tests products or ingredients on animals personally
- Works with suppliers or manufacturers who do so
- Sell products in countries where animal testing can be required by law
Or a combination of the above.
This page is updated weekly and all the brands are listed and filtered in alphabetical order to help you avoid products from brands who aren’t animal-friendly.
Search This Directory
Search this directory to see if a particular brand has been confirmed as not cruelty-free.
If the search bar returns any result, the company you have search for is present on this page and is not cruelty-free.
We are working on improving this functionality, so bare with us.
Or filter by product category to see which makeup, skincare or fashion brands are not cruelty-free.
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- Aim
- Algenist
- Almay
- Alterna Haircare
- AMORE PACIFIC
- Amway Artistry
- Anessa
- Anna Sui
- Aramis
- Arm & Hammer
- Armani
- Arrid
- Astor
- Atelier Cologne
- Aupres
- Aveeno
- Axe
B
- Babyganics
- Balenciaga
- Banila Co
- Batiste
- Beiersdorf
- BENGAY
- BIOEFFECT
- Biotherm
- Blistex
- Bobbi Brown
- Bourjois
- Braun
- Burberry
- BVLGARI
- By Terry
C
- Cacharel
- Calvin Klein
- Caress
- Carmex
- Cartier
- Chanel
- Chloe
- Christian Louboutin
- Christina Aguilera Perfumes
- Church & Dwight
- Cillitt Bang
- Clairol
- Clé de peau Beauté
- Clean & Clear
- Clear
- Clearasil
- Clorox
- Coppertone
D
- Darphin
- Davidoff
- DHC
- Diesel
- Dior
- DKNY Fragrance
- Dolce & Gabbana
- Donna Karen Cosmetics
- Dry Idea
E
- Elie Saab
- Ermenegildo Zegna
- Erno Laszlo
- Escada Fragrances
- ettusais
- Eucerin
- Exuviance
F
- Fendi
G
- Gatineau
- Givenchy
- GlaxoSmithKline (GSK)
- Got2B
- Guerlain
H
- Haku
- Helena Rubinstein
- Henkel
- Hermès
- Hugo Boss
I
- Innisfree
- Integrate
- IPSA
- Ivory
J
- Jimmy Choo
- John Varvatos
- Johnson & Johnson
- Johnson’s
K
- KENZO
- KENZOKI
- Kerastase
- Kiehl’s
- Klorane
- Kose
L
- L’Occitane
- La Prairie
- Lab Series
- Lacoste
- Lancaster Beauty
- Lancome
- LANEIGE
- Leaders Cosmetics
- Lifebuoy
- Lipstick Queen
- Lubriderm
- Lux
- Lynx
- Lysol
M
- Make Up For Ever
- Mamonde
- Marc Jacobs
- Mary Kay
- Matrix
- Max Factor
- Michael Kors
- MISSHA
- miu miu
- Mizani
- Mont Blanc
N
- Nair
- Narciso Rodriguez
- Neostrata
- Nexxus
- Nioxin
- Noxzema
- NuFACE
- Nuxe
- NYC
O
- Ojon
- Old Spice
- OPI
- Oral-B
- Organix
- Oriflame
- Origins
P
- Paco Rabanne
- Pantene
- Pat McGrath Labs
- Pearl Drops
- Pepsodent
- Peter Thomas Roth
- Philosophy
- Phyto
- Piz Buin
- Ponds
- Prada
- Procter & Gamble
Q
R
- Ralph Lauren
- Redken
- Rejoice
- Revlon
- Rexona
- Rimmel London
- Roberto Cavalli
- RoC
- Rogaine
S
- Salvatore Ferragamo
- Sassoon
- SC Johnson
- Sebastian Professional
- Senka
- Sensodyne
- Sephora Collection
- Seven Potions
- Shiseido
- Shu Uemura
- Signal
- Sinful Colors
- SK-II
- SkinCeuticals
- Skinfood
- Skin Inc
- Softsheen
- Spry
- Suave
- Sulwhasoo
- Sunsilk
T
- Talika
- Tiffany & Co
- Tom Ford
- Tommy Hilfiger
- TOCCA
- Too Cool For School
- Tory Burch
- TRESemme
- Tria Beauty
U
- Unilever
- Urara
V
- Valentino
- Venus
- Vera Wang
- Versace
- Vichy
- Viktor & Rolf
- Vim
- Visine
W
- Wei
- Wella
X
- Xlear
Y
- Yue Sai
- Yves Rocher
- Yves Saint Laurent
Z
- Za
