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People are turning to more ethical brands everyday. Well done you lot. Here we’ve got a list of all the best 100% cruelty free makeup brands. There’s something for everyone – with household names and some new, ethically-focused, clean beauty companies – plenty who are completely vegan too.

If you’re in the market for all of our favourite cruelty-free companies, you should try our best cruelty-free brands page. There’s over 50 we use everyday. Well, almost everyday.

What’s on this page?

The 22 Best Cruelty-Free Makeup Brands

Barry M

Cheap, colourful & cheerful

Barry M isn’t the most sophisticated of brands, but it has been certified as cruelty free for a long time. And every product is vegan too.

Known for its fun and colourful products, Barry M is also very affordable.

Certified cruelty-free by the Humane Society International
All products are vegan and Barry M works with The Vegan Society
Price Range: £

Beauty Pie

Luxury makeup made affordable

Beauty Pie is a cruelty free beauty subscription service that – believe me – is worth the membership.

It has a range of makeup, as well as skincare and supplements, that is all cruelty free, and a lot of it vegan too. The products are luxury, at a fraction of the price.

PETA-certified cruelty-free
Not entirely vegan, but the products are clearly labelled
Price Range: ££

E.l.f.

Massive, affordably range

E.l.f is a hugely popular makeup brand – largely due to its insanely cheap prices, and absolutely massive range.

The products themselves aren’t luxury, but they definitely do the job. Another plus is that all products are vegan. A negative is some contain palm oil.

PETA certified cruelty-free
All products are vegan
Price Range: £

Read our cruelty-free review of E.l.f. here.

Trinny London

Effective, aimed at the 35+ market

It’s been a long time since we saw Trinny and Susanah dressing up ‘drab’ women back in the noughties.

Trinny’s makeup range has been a roaring success, with thousands of 5 star reviews and some genuinely impactful products – especially for mature women.

Not officially certified as cruelty-free – but it has a clear cruelty-free statement about not selling in China
Some products are vegan – be sure to check the ingredients
Price Range: ££

You can read our review on whether Trinny London is cruelty-free here.

Il Makiage

Foundation specialist

Il Makiage is one of the US’s fastest growing makeup companies of recent times. I use, and swear by the ‘Woke Up Like This’ Foundation and the ‘F*ck I’m Flawless’ concealer.

The products are excellent quality, inclusive, and the reviews almost unbelievably good – except I do believe them, as I’m one of the reviewers.

Certified cruelty free by PETA’s beauty without bunnies scheme
Not all products are vegan, but everything is clearly labelled
Price Range: ££

Urban Decay

Colour palettes and lipsticks galore

Urban Decay is probably best known for its eyeshadow palettes, but in recent years its lipstick ranges rival the likes of Mac.

Urban Decay has colourful and powerful makeup, with plenty of options.

PETA certified cruelty-free
Huge vegan range – although not everything is vegan
Price Range: ££

Read our cruelty-free review of Urban Decay here.

Tropic

Ethical beauty, beautifully packaged

Tropic is a skincare and makeup brand, which is thoroughly ethical, transparent and uses really lovely ingredients. It has a huge focus on being environmentally friendly and sustainable, which is largely lacking in the wider beauty industry.

Fun fact: Tropic’s founder, Susie Ma, was runner up on The Apprentice in 2011, and Alan Sugar ended up investing in Tropic.

PETA certified cruelty-free
All products are vegan – certified by The Vegan Society
Price Range: ££

Read our cruelty-free review of TROPIC here.

Charlotte Tilbury

Glam UK makeup leader

Makeup artist to the stars, Charlotte Tilbury’s makeup range is very popular in Chelsea and beyond. If you can get past being called ‘Darling’ when you order the products, then they are actually very good.

I’m a big fan of the foundations (with excellent colour matching options on the website).

PETA certified cruelty-free
Some vegan options – check each product carefully
Price Range: ££ – £££

Whilst Charlotte Tilbury does sell products in China, China’s animal testing laws have changed in recent times. The sale of most general use cosmetics do not require animal testing and selling via an ecommerce store mitigates the risk.

3INA

Wild colours, innovative products

Pronounced Mina (if you were wondering). 3INA is best known for its wide range of bright colours in its makeup – from bright blue eyeliners to purple lipstick – and everything in between.

We don’t call 3INA cheap, but it’s definitely one of the more affordable ranges.

Not officially certified cruelty-free, but everything is made in the EU (where animal testing is banned) and 3INA confirms that no third parties test on its behalf
All products are vegan
Price Range: £

Glossier

US makeup superstore

Glossier is nearly a cruelty free superstore – it has everything, and it’s all good value too. Glossier started as a publication and then started making products, and continues to make products that customers ask for.

Leaping Bunny certified cruelty-free
A vegan range, but not entirely vegan
Price Range: £

Superdrug: B.

Cruelty-free, high street beauty

Gone are the days of Collection 2000, and here are the days of B. Superdrug has always been cruelty free, and all its products are vegan too.

Like you’d expect, the range is big, cheap, and absolutely does the job.

Certified cruelty-free by Cruelty-Free International
Everything in the B. range is vegan
Price Range: £

bareMinerals

Mineral and clean beauty

bareMinerals have become a big name in beauty over the last decade. The most famous product is its mineral loose foundation powder, but it has a full range of makeup too.

With a focus on minerals (it’s in the name) and clean beauty, this is a nice mid-range option.

PETA certified cruelty-free
Not entirely vegan – many of the brushes are made with pony or goat hair – and we’d always recommend synthetic
Price Range: ££

The Body Shop

Ethical high street choice

The Body Shop has campaigned for animal rights in beauty for decades. A staple on UK high streets, the makeup range is wide, and ingredients list ethical.

Certified cruelty-free by Cruelty-Free International
Not entirely vegan, but the range is clearly labelled
Price Range: £ – ££

Read our cruelty-free review of The Body Shop here.

BareFaced Beauty

Natural beauty, entirely vegan

An entirely vegan range with sustainable and natural ingredients – BareFaced even guarantees the raw materials have been ethically sourced.

Best known for its mineral powder foundation, but it has a huge makeup (and brushes) range, it’s well priced too.

Certified cruelty-free by Cruelty-Free International
Entirely vegan
Price Range: ££

Milk Makeup

Trendy, hipster makeup

I only discovered Milk Makeup recently (on Cult Beauty). It’s a US brand with excellent ethics and products. Vegan, paraben free, and of course, cruelty free.

The packaging is really attractive, and it has has some great skincare products too.

Certified cruelty-free by Cruelty-Free International
Entirely vegan
Price Range: ££

ICONIC London

Full glam

Worn by Khloe Kardashian, ICONIC London has unsurprisingly grown massively in popularity. Aimed at people who love makeup, the range is massive and mainly focused on being glam.

Certified cruelty-free by Cruelty-Free International
Not entirely vegan, but the makeup brushes are vegan – and there’s a substantial vegan range
Price Range: ££

Read our cruelty-free review of ICONIC London here.

KVD Vegan Beauty

Alternative, vegan beauty

A range born in a tattoo studio and inspired by ink, KVD Vegan Beauty has always been cruelty free and vegan.

It has a huge range, but is probably most suited for those wanting a way to express themselves through makeup, regardless of gender.

PETA certified cruelty-free
100% vegan
Price Range: £££

Lottie London

Fun range, student discount

Aimed at the younger – as in teenage/early 20s – market, Lottie London is a fun and empowering brand, selling lipglosses, eyeshadows and lipsticks galore.

The main USP is student discounts (I told you it was aimed at a younger market).

PETA certified cruelty-free
Not entirely vegan, but there is a vegan range, and it is working to become fully vegan
Price Range: £ – ££

GOSH Copenhagen

Easily accessible full range

Available online and in Superdrug stores, GOSH has an affordable cruelty free makeup range. Originally a pharmaceutical company, GOSH started back in 1945 and is one of the big makeup names in Denmark.

80% of the range is perfume free and 70% of the range is vegan.

PETA certified cruelty-free
Not entirely vegan, but 70% of the products are
Price Range: £ – ££

Bellapierre

No nasties makeup

A no-nasties makeup company. Originally everything was mineral-based, but it’s expanded its range, but not compromised on ethical ingredients.

There is a huge range – from illuminators to brushes, and everything is guaranteed to be free of talc, parabens, bismuth oxychloride and other harmful chemicals.

PETA certified cruelty-free
Not vegan, but there’s a large vegan range
Price Range: ££

Phase Zero

Quality pigmented, clean beauty

Phase zero has really impressive products – highly pigmented and clean ingredients (no sulphates, parabens or mineral oil).

The range isn’t huge – quality over quantity is the motto – but covers blush, eyeshadows, matte lipstick, and a refill scheme.

Not certified cruelty-free, but it’s very clear on its cruelty-free status
Entirely vegan
Price Range: ££

NYX

Easy, cruelty-free beauty

Another big name in the list, Nyx makes shopping cruelty free easy. It is owned by L’Oreal, which isn’t cruelty free, so depending on your ethics, you might want to avoid them.

Nyx has great products, and a huge range, so it’s definitely an good, accessible cruelty free option.

PETA certified cruelty-free
Not vegan, but there’s a large vegan range
Price Range: ££

Wrapping Up

So whether you’re out and about shopping or looking for a new brand online, this list showcases a wide range of makeup brands. We’ve only included brands that do a full range of makeup products, but for more niche brands or product recommendations, check out our product pages:

Our Methodology: how we created this list

To appear on this least, each company either has to be accredited as cruelty free by an official body, or have a strict company policy, which can be backed up.

A company must not test on animals themselves, or employ any third party to do so on its behalf to be considered cruelty free. This doesn’t just just apply to the company and a finished product, but also each ingredient within the product.