- This post may contain affiliate links which - at no cost to you - may generate a small fee for us. It helps us research and review products more effectively
Is grüum Cruelty-Free?
grüum is cruelty-free.
Not only does it not test products or ingredients personally. But it doesn’t work with suppliers who do the same. Not does grüum sell products in countries that put the brand’s products at risk of animal testing.
Is grüum Vegan?
grüum is not a completely vegan brand.
Whilst most products are vegan-friendly and free-from animal products – the body and shave ranges are totally vegan – including the majority of the skin, hair and beard care products.
However some products in these ranges contain animal derived ingredients, so be careful to check each product carefully.
One thing we absolutely love about grüum is the descriptive icons that feature on each product. It denotes a level of transparency we love to see and makes animal-free shopping easy.
Is grüum Eco-Friendly?
Yes grüum is a brand we’d consider quite eco-friendly.
There’s a range of products like the soaps and shampoo bars that are entirely plastic-free.
The packaging is widely recyclable – although razor cartridges are admittedly a little trickier to recycle at home. Fortunately grüum offer the UK’s only razor cartridge recycling scheme.
On top of this the products are manufactured and shipped from the same place – Manchester – which significantly reduces unnecessary air miles.
As Featured in
grüum’s Hero Product
The gösta Facial Tonic is a stunning smelling facial energiser scented with witch hazel, chamomile and rosemary.
A calming travel companion that – thanks to the inclusion of witch hazel – can help treat a host of skin conditions. When combined with rosemary – a herb with stress relieving, energising properties – this facial tonic is an ever-present in my bathroom and travel bag.
The wonki body bar offcuts deserve a special mention. The zero-waste, plastic-free body bars come in 500g or 1kg packs and save products from going to landfill. Unique in the beauty industry.
grüum’s Product Range
- Shaving products
- Skincare
- Sunscreen
- Beard care
- Haircare
- Dental care
- Bath soaks and sleep mists
grüum Ethical FAQs
grüum (pronounced ‘groom’) is a UK-born male grooming brand that creates incredibly high quality beard, hair and skincare products are very reasonable prices.
grüum is a Manchester inspired, created and manufactured brand setup by four friends who have a passion for male grooming.
grüum’s products are manufactured in the UK.
The brand started in Manchester and the products are still made there.
grüum does use palm oil in certain products. Whilst the ingredient-list may not directly say palm-oil on it, it does include palm-oil derivatives.
Of course this palm oil is certified sustainable and does not contribute to deforestation.
Not entirely. All of the bars are except for the Cocoa/Revitalising Shampoo Bar.
grüum claim the shampoo bars last around 60 days. Which is slightly longer than the average shampoo bar’s lifespan.
Yes grüum’s products are almost all-natural.
The fantastic thing about grüum is the product transparency. Each product has a label denoting what % of its products are all-natural. Typically this figure is around 95 – 98%.
grüum does not deliver to the US. Whilst it delivers to the majority of countries around the world, there are certain exceptions like the USA, Canada and Romania.
Yes grüum’s are both paraben and sulfate-free.
Each product is also free-from SLES, artificial colours and fragrances.
Yes, each product is housed in widely recyclable materials.
The soap and shampoo bars are completely plastic-free, including the packaging. But the rest of the packaging doesn’t appear to be made from recycled materials.
