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Yes Iconic London is cruelty-free.
It is certified by PETA and one of the best cruelty-free makeup brands. And the brand really makes use of discounts and deals, so check out our favourites below. Alongside the best deal here.
Is Iconic London Vegan?
Iconic London is not entirely vegan.
Most products are vegan – everything is clearly labelled – but some (such as the foundation stick) contain beeswax.
As Featured in…
Iconic London Overview
A cruelty free beauty brand, which is fun, colourful and good quality.
Used by the likes of the Kardashians, this brand has exploded in popularity in the last few years.
Iconic London’s Product Range
- Makeup brushes
- Face care
- Highlighters
- Eye makeup (including false lashes)
- Lips
Iconic London’s Hero Product
We’re torn between the vegan make up brushes and the illuminators…
What else do we love about Iconic London?
They have student and NHS discounts. They also have an ‘offers’ section on the website, which offers really good discounts.
Iconic London’s Company History
Iconic London was founded in 2015 by Jade Elliot (who sold her car in order to start this business). It’s had really quick growth and has loads of press coverage and counts many celebs as clients, including the Kardashians.
You Should Check Them Out if…
You need a new makeup brush, or you want to ‘glow’ – the highlighters are superb.
Iconic London Ethical FAQs
Yes Iconic London is gluten-free – but ultimately you need to check each product carefully.
Yes – whilst it isn’t vegan, it is vegetarian.
Yes Iconic London is paraben-free.
No Iconic London is not non-comedogenic.
Iconic London’s products are not best suited if you suffer from clogged pores or greasy skin when using makeup.
All of Iconic London’s brushes and illuminators are vegan.
Iconic London products are made in Italy.
