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Mio Skincare and Mama Mio are both cruelty free and certified by PETA.
Is Mio and Mama Mio vegan?
No Mio and Mama Mio isn’t a completely vegan brand, because the nipple balm contains lanolin, some products contain beeswax and the skincare brush contains boar bristles.
However, it has reformulated a lot of its products recently so the vegan range is huge. Everything on site is clearly labelled, so you won’t have a problem with vegan friendly shopping.
Mio and Mama Mio overview
Mio is a skincare brand and Mama Mio is the pregnancy specific arm of the company.
Both brands operate as one, have the same ethics – so no nasty ingredients, everything is cruelty free! On the Mama Mio section of the site, you can shop by product type or by trimester.
Mio product range
- Oils and creams
- Body washes
- Body scrubs
Mama Mio product range
- Tummy rub butter, oil and scrub
- Mama marks cream
- Lucky legs
- Body lotion
- Boob tube
- Nipple balm
Mio and Mama Mio hero product
The most famous product in the range is their first product: ‘tummy rub butter’. It moisturises and prevents stretch marks, and is known as a cult pregnancy product.
What else do we love about Mio and Mama Mio?
It is considered ‘clean’ because there are no parabens, petrolatum, mineral oil, artificial colourants, sodium laureth or lauryl sulphate, xenoestrogens, phthalates, PEGs in Mio’s products. There is actually a page on the website explaining what its ‘no nasties’ policy is.
Mio and Mama Mio company history
Mama Mio was created by four mums back in 2004 who struggled to find effective, safe and natural skincare products during their pregnancies. 10 years later they branched out into the wider skincare market and Mio was born (pardon the pun).
Mio and Mama Mio ethical FAQs
Yes, it is paraben and sulfate-free. Mio has a ‘no nasties’ policy, so all products are clean and safe.
Most products are actually now vegan, and labelled as such. However, there are one or two that aren’t considered vegan, or vegetarian – the nipple balm, for instance, contains lanolin.
Yes – the tubes, jars and card cartons are 100% recyclable. As a company, it has also cut down its plastic usage.
All products are gluten free, except one: ‘get waisted body cream’, which may contain gluten.
Mio Skincare products are manufactured in the USA.
The Mama Mio arm of the company is completely vegan and dermatologically tested.
Yes Mama Mio is safe during pregnancy.
The products are specifically designed for expecting and existing mothers. So it is a very safe option.
