- This post may contain affiliate links which - at no cost to you - may generate a small fee for us. It helps us research and review products more effectively
Is KVD Beauty Cruelty-Free?
Yes KVD Beauty is completely cruelty-free.
The tattoo-inspired brand doesn’t test products or ingredients on animals, work with suppliers who may do or sell in markets where animal testing can be mandated by law.
Is KVD Vegan Beauty Certified Cruelty-Free?
Yes, KVD Vegan Beauty is PETA-certified cruelty-free and features in our favourite cruelty-free makeup brands.
Is KVD Beauty Vegan?
Yes KVD Beauty is a completely vegan brand.
The brand has been vegan since its inception and each product is free-from animal ingredients and byproducts
Is KVD Beauty an Ethical Brand?
Yes KVD Vegan Beauty is quite an ethical brand.
For starters the brand is vegan and certified cruelty-free.
The products themselves are free-from potentially toxic synthetic preservatives and foaming agents including parabens, sulfates, phthalates and nickel.
When products are free-from this generally indicates a couple of positive things.
- Reduced risk of runoff into delicate ecosystems
- Reduced chemical emissions in the manufacturing process
However the products are not talc-free. Whilst talc is generally considered safe for use, there have been various instances of asbestos tainted products containing talc throughout the years.
Packaging wise, the majority of the products come in fully recyclable packaging. And in 2020 the brand launched its first ever 100% recyclable makeup palette. A feat that is quite tricky to achieve.
However the company has yet to utilise PCR or recycled materials in its packaging and although a sustainable revamp is underway there’s work to do.
KVD Beauty Hero Product
The Good Apple Skin-Perfecting Foundation Balm is a tried and tested bestseller.
With 40 colourways and a skin-safe formula, 94% of people in testing said it made skin look and feel healthy and fresh.
KVD Product Range
- Lipstick, lip gloss and lipliner
- Eyeliner, mascara and eyeshadow
- Foundation
- Concealer
- Blusher
- Highlighter
- Makeup palettes
KVD Vegan Beauty Ethical FAQs
KVD products are not sold in China, or any other countries where animal testing could be mandated by law.
However China’s animal testing laws have changed in recent times and it is possible to sell products in China without being at risk of animal testing.
KVD makeup is largely clean.
Everything is certified cruelty-free and vegan. The products are also free-from parabens, sulfates, phthalates, gluten and nickel amongst other things.
However it is not a talc-free brand.
Yes all KVD products are created without parabens, sulfates and phthalates.
KVD is owned and made by Kendo; a beauty brand ‘incubator’ that also owns Marc Jacobs Beauty and Fenty. It is not cruelty-free.
Yes KVDs eyeliner is vegan.
All KVD Vegan Beauty products are vegan.
Good Apple Foundation is primarily free-from top allergens including gluten, nickel, lanolin, parabens, sulfates, soy and phthalates.
This Skin Safe Review rated the product at 82% when it comes to its allergen rating.
Yes KVD Vegan Beauty products are formulated without gluten.
KVD Vegan Beauty products are not talc-free.
The talc used meets strict testing criteria and is tested to ensure the absence of asbestos fibres. But it is not talc-free.
Yes KVD Beauty’s packaging is recyclable.
The foundation pots don’t need any disassembly or special recycling. You can just add them into your standard plastic recycling.
