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Maybelline is not cruelty-free as the brand is complicit in selling products in markets where animal testing could be required by law. Maybelline is also neither vegan, nor vegetarian and is owned by skincare giant L’Oreal.
Is Maybelline Cruelty-Free?
Maybelline is not cruelty-free!
Maybelline is complicit in profiting from the testing of cosmetic goods on animals – either through themselves or third parties.
Maybelline Ethical Overview
- Maybelline isn’t cruelty-free
- And it does sell products in China
- Maybelline isn’t a vegan brand
- Or vegetarian as fish derivatives are used in some products
- It isn’t palm-oil free
- And is owned by L’Oreal
- Maybelline isn’t cruelty-free
- And it does sell products in China
- Maybelline isn’t a vegan brand
- Or vegetarian as fish derivatives are used in some products
- It isn’t palm-oil free
- And is owned by L’Oreal
Is Maybelline sold in China?
Yes Maybelline sells products in mainland China.
Maybelline inherits L’Oreal’s (it’s parents company) animal testing policy, Maybelline’s finished products are likely tested on animals in mainland China.
- UPDATE: China’s animal testing laws have been updated recently
Whilst we cannot now claim that countries involved in selling products in China can be cruelty-free, China’s animal testing policy is no longer as black and white is it seemed.
So what is Maybelline’s Official Stance on Animal Testing?
Maybelline inherit L’Oreal’s animal testing policy.
“L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others.
An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”
Whilst not all of L’Oreal’s brands inherit its animal testing policy, Maybelline will test on animals if the market(s) requires it.
Alternatives to Maybelline
These are some of our favourite cruelty-free makeup brands that are great alternatives to Maybelline.
FAQs
No Maybelline sells products in China and isn’t cruelty-free.
Maybelline is owned by French skincare giant L’Oreal
No Maybelline isn’t Leaping Bunny certified as it isn’t cruelty-free..
No Maybelline isn’t palm oil free, but its parent company – L’Oreal – is a member of multiple sustainable palm oil bodies, sells 100% certified RSPO palm oil and has complete supplier traceability.
And they must be deforestation-free. So as larger companies go, L’Oreal’s stance on sustainable palm-oil is ahead of the curve.
No Maybelline isn’t vegetarian.
It uses fish-based ingredients in multiple products, so can’t be considered vegetarian.
No Maybelline isn’t organic.
No Maybelline isn’t paraben-free.
