Crest Cruelty-Free & Vegan Review

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Crest is neither cruelty-free nor vegan. It either tests ingredients and products on animals personally or works with suppliers or third parties who do so, also selling products in markets where animal testing can be mandated by law.

Is Crest Cruelty-Free?

Crest is not cruelty-free!

Crest either tests ingredients and products on animals themselves or works with third party suppliers who do. The brand also sells products in markets where animal testing can be mandated by law.

Crest features on our list of brands who are not cruelty-free.

Crest Ethical Overview

Crest Toothpaste
  • No Crest isn’t cruelty-free
  • Yes it sells products in China
  • No Crest isn’t vegan as it uses multiple animal derived products in it’s formulae
  • It isn’t palm oil-free
  • Crest is owned by P&G

Is Crest sold in China?

Yes Crest sells products in mainland China. 

And selling imported cosmetics in China still puts products at risk of being tested on animals in pre or post market.

Whilst we cannot now claim that countries involved in selling products in China can be cruelty-free, China’s animal testing policy is no longer as black and white is it seemed. 

Is Crest Vegan?

Crest is not a vegan brand. Whilst the toothpaste itself doesn’t contain any animal byproducts, the brand is complicit in animal testing around the world and can’t be considered vegan.

Cruelty-Free Alternatives to Crest

FAQs

Who owns Crest?

Crest is an American toothpaste and other oral hygiene products brand made by American multinational giant Procter & Gamble (P&G).

Is Crest certified cruelty-free by any organisation?

No Crest isn’t certified cruelty-free by any organisations because the brand is complicit in cosmetic animal testing, as is P&G.  Either by testing on animals themselves or through third parties.

Is Crest Leaping Bunny certified?

No Crest isn’t Leaping Bunny certified and features on PETA’s tests on animals list.

Is Crest palm-oil free?

No Crest is not palm-oil free as some of its products utilise palm oil based derivatives, which are surprisingly common in toothpaste products.

Does Crest test on animals?

Crest either test on animals personally, works with suppliers / third parties who test on animals on the brand’s behalf or both. Whilst also selling products in markets where this can be mandated by law.

Are Crest White Strips cruelty-free?

No Crest White Strips are not cruelty-free.

As the brand is complicit in animal testing and selling products in markets where animal testing can be mandated by law, none of Crest’s products qualify as cruelty-free.

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