The 50+ Best Cruelty-Free Brands in 2022

Colourful, certified cruelty-free makeup certified by Humane Society International and The Vegan Society.

Whilst Barry M isn’t the most sophisticated of brands, its range of makeup is fun and affordable.

Beauty Pie is a cruelty-free subscription service that helps you buy incredible quality makeup at a fraction of the price.

Makeup, skincare and supplements. All of which are PETA-certified cruelty-free.

e.l.f Cosmetics is an insanely cheap, cruelty-free makeup brand that has a colossal product range.

It is PETA-certified and everything is completely vegan.

Trinny London – yes the one from Trinny and Susannah – cruelty-free makeup range has been a roaring success.

Aimed at a more mature audience, Trinny’s has had thousands of 5 star reviews.

Il Makiage is one of the US’s fastest growing makeup companies of recent times. And one of our favourite cruelty-free makeup brands.

PETA-certified and the makeup is super quality. In fact, the F*ck I’m Flawless Foundation is a makeup staple.

PETA-certified, with a huge vegan range, Urban Decay is probably best known for its eyeshadow palettes, but in recent years its lipstick ranges rival the likes of Mac.

Not everything is vegan however, so check carefully.

Setup by Apprentice runner-up Susie Ma, Tropic Skincare is an environmentally conscious, cruelty-free makeup and skincare brand we can’t get enough of.

Everything is certified by both PETA and The Vegan Society.

One of the most popular cruelty-free brands – think makeup to the stars – Charlotte Tilbury creates fantastic quality products.

For us, the cruelty-free foundation is superb.

And whilst the brand actually does sell products in China, the new loopholes in China’s animal testing laws allow this to happen without being at risk of animal testing.

3INA – pronounced Mee-nah if you were wondering – produces affordable makeup in a serious array of bright colours.

Think blue eyeliners and purple lipsticks. Not for the faint of heart!

Glossier is basically a cruelty-free superstore. Whatever you’re looking for – as long as it’s makeup or skincare related – you can probably find at Glossier.

Like us it started out as a publication. Then started making products.

Who knows what the future holds!

Cruelty-free, high street beauty at low, low prices.

It may not be the cleanest or greenest. But Superdrug: B is a cruelty-free stalwart.

bareMinerals have become a big name in beauty over the last decade.

It’s full range of PETA-certified cruelty-free makeup is mineral focused and ‘clean.’ As the name suggests.

The Body Shop has campaigned for animal rights in beauty for decades.

A staple on UK high streets, the makeup range is wide, and ingredients list ethical.

Certified cruelty-free by Cruelty Free International, The Body Shop is always an affordable choice.

An entirely vegan range with sustainable and natural ingredients – BareFaced even guarantees the raw materials have been ethically sourced.

Certified cruelty-free by Cruelty Free International BareFaced makeup brushes are a particular highlight.

A more recent discovery for us, Milk Makeup is a completely vegan brand that makes beautifully packaged, quality makeup and skincare products.

Certified by Cruelty Free International, we would highly recommend.

A PETA-certified cruelty-free and completely vegan brand that was born in a tattoo studio and inspired by the ink. KVD Beauty is unique.

It has a huge range, but is probably most suited for those wanting a way to express themselves through makeup, regardless of gender.

Full of student discounts and aimed at the younger – as in teenage/early 20s – market, Lottie London is a fun and empowering brand, selling lipglosses, eyeshadows and lipsticks galore. Lottie London offers some super discounts too.

One of Denmark’s hallmark makeup names in Denmark, GOSH Copenhagen is an affordable, cruelty-free brand.

PETA-certified and super accessible products. You can find some of GOSH Copenhagen’s best deals here.

No nasties, cruelty-free makeup.

Bellapierre has a huge range of primarily mineral-based makeup. And whilst it isn’t entirely vegan, it is free-from almost every chemical known to man. Find Bellapierre’s best deals here.

Phase zero has really clean, impressive products. Highly pigmented, natural ingredients (no sulphates, parabens or mineral oil).

The small but perfectly formed range covers blush, eyeshadows, matte lipstick, and a refill scheme. You can find the best deals at Phase Zero here.

NYX has a huge range of affordable, good quality products to choose from.

Whilst NYX is owned by L’Oreal, it is PETA-certified cruelty-free with a large vegan range. You can find some Nyx exclusive offers here.

Neal’s Yard is a classic on the cruelty-free list. Whilst the recent offering has expanded far outside the realm of beauty, the organic, Leaping Bunny certified products are hard to beat.

In recent times Neal’s Yard has been certified as carbon neutral too!

A more recent addition to our favourite cruelty-free brand list – but with good reason – Battle Green‘s range of zero waste, everyday iteams and gift sets are perfect for cutting down on your plastic consumption.

Certified cruelty-free by the Leaping Bunny accreditation and the packaging and materials are FSC-certified.

Soapmakers extraordinaire, Dr. Bronner’s is a cruelty-free brand whose rise to popularity coincided with the peace and love associated with the 60s and 70s.

The fair trade, all-natural soaps, toothpaste and mouthwash

Arguably our favourite cruelty-free brand for men, Harry’s creates sensational quality products that have made it the modern man’s go-to.

From cruelty-free razors, travel wash sets and and essential haircare products, you absolutely must try Harry’s this year.

I love Mancave’s minimalist branding.

The natural greens and browns are really evocative – it looks better than it sounds, trust me.

And the ‘free-from’ tag really encapsulates how we like beauty brands to be.

Rockface create simple, good quality products for the everyday man. Particularly if your everyday involves canoeing or hiking a mountain.

Mu absolutely favourite thing about Rockface? The product range – or lack of it.

You need a deodorant? There’s 2 options. Face cleanser. Again, 2 choices. Simplicity. is king

Perfect if you’re on the lookout for cruelty-free beardcare products, Billy Jealousy creates beard balms, oils and haircare products free-from parabens, sulfates and animal testing.

Clean skincare, haircare and shaving solutions for men and women. grüum‘s products are sleek and beautifully packaged / designed.

What really sets them apart – apart from being reminiscent of Harry’s – is the eco-friendly bars and toothbrushes to help you conserve waste.

A positive, British brand.

Famous for creating all-natural, organic beauty and wellbeing products, Green People have set the bar really high when it comes to organic beauty products.

Everything is made with incredibly high quality ingredients. And the brand is certified by the Leaping Bunny accreditation and the Soil Association.

Weleda is an all-natural, cruelty-free skincare, babycare and homeopathy brand that creates NATRUE certified products.

Everything is naturally derived, 80% organic and certified cruelty-free. Even free-from mineral oils, fragrances, parabens and microplastics.

Almost entirely synthetic ingredient free.

Aveda is a cruelty-free powerhouse that is fast becoming a good ethical choice for the planet too – with a huge drive on recycled (and recyclable) packaging and sustainability.

It has a beautiful range of high-end haircare, makeup and botanically-focused skincare for men and women.

Vegan-friendly and PETA-certified, Umberto Giannini (how satisfying is that to say?) creates super innovative haircare products.

Widely available online and in stores such as Boots, the range includes lengthening products, scalp restorers, and curl jellies, as well as your ‘standard’ shampoos, conditioners and dyes.

Foamie are famed for making incredible smelling shower gel, shampoo and conditioner bars. All cruelty-free and vegan.

Completely packaging and plastic-free – a real ethical buy. Everything is made in and shipped from the UK, with no ‘nasties’ in the ingredients list.

We are Paradoxx is an almost perfect brand: cruelty free, vegan, 90% plastic free, and some really high-end, and innovative products.

From scalp scrub to dry shampoo powder, this is a brand to turn to if you want to try clean, new haircare products from an ethical brand. Get the best deals on We Are Parradox products here.

Maria Nila is a Swedish, completely vegan haircare brand that creates ethical, planet-focused haircare products.

Some of which are the most innovative we have ever seen. Hair masque anyone?

Everything is sulfate and paraben-free. And cruelty-free, of course.

Since Lee won a hairdressing show on This Morning years ago (an average British chat / news show), the brand has gone from strength to strength.

Colourful, quality haircare products – from dry shampoos to serums and oils – for all haircare colours and types.

Like us Skin & Tonic is London-based and independent, literally serving up a tonic for the skin!

With expert oil blends, the products smell beautiful As a trained aromatherapist the founder has ranges to suit all skin types, and I must say the packaging is equally wonderful.

Ethique’s unique looking products, packaging and shipping are 100% plastic free. You even get told how much plastic, and water you’re saving on each product, which is a lovely touch.

All the products are ‘bars’ and the range goes from face washes, through to scrubs and moisturisers.

Balade en Provence is entirely zero waste, organic and vegan – everything about this brand is ethical. The products are made with lovely, high quality ingredients too.

Everything is French-made, but you can purchase via Amazon and other third party sellers in the UK.

Dr Organic is a staple in our lives and the cruelty-free world at large.

With a huge product range (for both men and women), this Welsh brand is focused on being environmentally friendly and using organic ingredients. Also sells shampoo, makeup and toiletries.

Garnier only became cruelty free in 2021, but the long wait was worth it.

The products aren’t as innovative, environmentally-friendly or targeted as some in this list, but it’s an accessible range in terms of availability and price.

Like Garnier, Simple is a really accessible high-street range. You know what you’re getting with the products – they aren’t as luxury as other brands, but they do the job.

Codex Beauty is supremely ethical – it goes beyond being cruelty-free and vegan, to having clear sustainability practices and charity partnerships. And everything is 100% vegan!

The skincare products are great too – tailored to specific skin types, problems and goals, you can tell the website what you are/what you want and voila, it’ll tell you the product you need.

Murad’s huge and well-honed skincare range is PETA-certified cruelty-free and shoppable by skin-type.

There is a luxury, effective product for everyone here. Uses top-class ingredients, but it does come with quite a hefty price tag.

Lush has almost cult status on British high streets. Even if going in the shops themselves is quite a chaotic, nasally-challenging experience.

It uses fresh ingredients to create a great skincare range – I particularly like the face masks. Affordable, fresh, and also does a men’s skincare range too.

Love Absolute is a completely vegan, highly ethical company committed to creating products made with flowers, plants and oils that actually help wildlife survive and thrive.

When you think of skincare, you don’t naturally think of the arctic. In fact you could say they’re polaar opposites.

No? Sorry.

With naturally-inspired skincare ranges influenced by arctic flowers, shrubs, and berries, the crisp, fresh nature of the brand shines through.