8.8
Latest
Brands
Here’s where we review how ethical our favourite – and the most popular – companies are, whilst reviewing brands who don’t live up to the same standards so we can help you shop in a cruelty-free manner.
A brand may not necessarily test on animals itself. But members of it’s supply chain may do and as such it cannot be considered truly cruelty-free.
7.6
Yes Iconic London is cruelty-free. It is certified by PETA and one of the best cruelty-free makeup brands. And the...
8.1
Whilst Charlotte Tilbury has recently opened a store in China, we believe it is operating under a loophole and is still cruelty-free.
8.7
KOH is an exceptional ethical, cruelty-free cleaning company that you should consider swapping too
Yes Too Faced is cruelty-free. Whilst its parent company - Estee Lauder - is not, Too Faced provide fantastic makeup and skincare solutions.
Dove is a tough one. As of right now, although it is certified by PETA, we don't feel comfortable claiming Dove is cruelty-free.
6.8
8.8
LUSH has always been cruelty-free. A guiding light in an otherwise murky sea.
8.4
Florence By Mills is a cruelty-free brand aimed at the younger market with very close ties to Stranger Things.
9
Harry's is cruelty-free and one of our favourite brands. Ethically and quality-wise it is almost unrivalled.
No La Roche Posay is neither cruelty-free nor vegan in 2021. The company sells products in China and is owned by L'Oreal.
No Maybelline isn't cruelty-free. It inherits its parents company's - L'Oreal - animal testing policy. And we aren't comfortable recommending brands who sell in China. Yet.
