- This post may contain affiliate links which - at no cost to you - may generate a small fee for us. It helps us research and review products more effectively
Jo Loves is neither cruelty-free nor vegan. Whilst the brand doesn’t test ingredients and products on animals personally, it may work with suppliers or third parties who do so. It also sells products in markets where animal testing can be mandated by law.
Is Jo Loves Cruelty-Free?
Jo Loves is not cruelty-free!
Jo Loves – Jo Malone’s new venture – may claim to be both vegan and cruelty-free, but the brand is complicit in animal testing by selling products in markets where animal testing can be mandated by law.
Jo Loves features on our list of brands who are not cruelty-free.
Jo Loves Ethical Overview
- No Jo Loves isn’t cruelty-free
- Yes it sells products in China
- No Jo Loves isn’t vegan as certain products contain animal derived ingredients
- Jo Loves is not a natural brand
- Jo Loves is owned by Jo Malone (the person, not the brand)
Is Jo Loves sold in China?
Yes Jo Loves sells products in mainland China. The brand entered the Chinese market in 2019 – as you can see in this Facebook post. And even though Jo Loves claims to not condone or commission animal testing on its behalf, this is not the case.
And selling imported cosmetics in China still puts products at risk of being tested on animals in pre or post market.
Whilst we cannot now claim that countries involved in selling products in China can be cruelty-free, China’s animal testing policy is no longer as black and white is it seemed.
Is Jo Loves Vegan?
Jo Loves is not a vegan brand.
Although there are only a few products that are not vegan – the White Rose and Lemon Leaves Candle and the shampoo(s) and conditioner(s) – because Jo Loves is complicit in animal testing it cannot be considered vegan.
Selling products in markets where animal testing can be mandated by law refutes any vegan status.
Cruelty-Free Alternatives to Jo Loves
FAQs
Jo Loves is Jo Malone‘s follow up brand and is owned by the creator herself.
No Jo Loves isn’t certified cruelty-free by any organisations because the brand is complicit in cosmetic animal testing by selling products in China.
No Jo Loves isn’t Leaping Bunny certified as it is not cruelty-free. As quite a ‘new’ brand it doesn’t seem to feature on PETA’s radar as of yet.
Jo Loves may not test products or ingredients on animals personally or work with suppliers / third parties who do so. But it does selling products in markets where animal testing can be mandated by law. So is complicit in animal testing.
Whilst Jo Loves is not a completely natural brand it is free-from multiple synthetic preservatives including; parabens, organosulfates, phthalates, color additives, synthetic dyes and toluene
Yes the majority of the packaging is recyclable and made from recycled materials.
All the boxes, cartons and sleeves (with the exception of our box/bag) are made of fully recyclable paper. Although this is not yet FSC-certified. You can find out more about the brand’s sustainability commitments here.
