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Fresh is neither cruelty-free nor vegan. It may personally test ingredients and products on animals or works with suppliers or third parties who do so. Selling products in markets where animal testing can be mandated by law.
Is Fresh Cruelty-Free?
Fresh is not cruelty-free!
The brand claims not to perform tests on animals personally but does works with suppliers who do so, selling in markets where animal testing can be mandated on imported goods. In multiple markets.
Fresh features on our list of brands who are not cruelty-free.
Fresh Ethical Overview
- No Fresh isn’t cruelty-free
- Yes it sells products in China
- No Fresh isn’t vegan as it tests products on animals
- Fresh is primarily a natural brand
- Fresh is owned by LVMH – a multinational luxury beauty conglomerate who are complicit in animal testing globally
Is Fresh sold in China?
Yes Fresh sells products in mainland China.
And selling imported cosmetics in China still puts products at risk of being tested on animals in pre or post market.
Whilst we cannot now claim that countries involved in selling products in China can be cruelty-free, China’s animal testing policy is no longer as black and white is it seemed.
Is Fresh Vegan?
Fresh is not a vegan brand.
Whilst its ingredient list is primarily free-from animal byproducts – aloe vera, tea, hyaluronic acid, floral and citruses – the brand is complicit in animal testing around the world and can’t be considered vegan.
Cruelty-Free Alternatives to Fresh
FAQs
Fresh is owned by LVMH – a French multinational corporation and conglomerate specialising in luxury goods. LVMH also owns KVD Beauty (cruelty-free), Christian Dior, Fendi, Givenchy, Marc Jacobs, Stella McCartney, Loewe, Loro Piana, Kenzo, Celine, Fenty, Princess Yachts, TAG Heuer and Bulgari.
No Fresh isn’t certified cruelty-free by any organisations because the brand is complicit in cosmetic animal testing.
By both selling products in markets where animal testing can be mandated by law and working with suppliers who test on animals on the brand’s behalf.
No Fresh isn’t Leaping Bunny certified as it is not cruelty-free. Fresh doesn’t feature in PETA’s animal testing database.
Fresh may not test on animals itself, but sells products in markets where animal testing can be mandated by law.
It likely takes on LVMH’s animal testing policy which has seen some very negative press in recent times.
Fresh utilises a wide range of natural, effective ingredients as a basis for all of its products. But not every ingredient is natural – or non-synthetic – and when no effective natural ingredient is available Fresh uses a synthetic derivative.
Yes Fresh is paraben-free.
All the skincare products are formulated without parabens, MIT/MCI, formaldehyde and formaldehyde donors, BHA, phthalates, silicones D4 & D6, hydroquinone, triclosan, and triclocarban
