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Yes, e.l.f. is 100% cruelty free and features in our favourite cruelty-free makeup brands.
Is e.l.f. vegan?
Yes e.l.f. and all its products are fully vegan.
e.l.f. overview
Cosmetics giant, e.l.f. is a cruelty free and vegan makeup and beauty company.
But it is so much more than that – the product range is HUGE, the prices are insanely cheap, it gives to charity and has a loyalty scheme. A favourite with beauty bloggers and an army of loyal fans.
Is e.l.f an Ethical Brand?
e.l.f is a mixed bag ethically.
From an animal welfare standpoint, e.l.f has been a member of PETA’s Beauty Without Bunnies certification since 2005. And has been completely vegan for some time.
And e.l.f would be described as clean beauty. Its products are formulated without parabens, phthalates, triclosan and sulfates.
It’s not all good though. The products are not this cheap by magic – some contain palm oil, and its manufacturing isn’t that environmentally friendly.
e.l.f. Feature In
- Best Cruelty-Free Lipsticks
- The Best Cruelty-Free and Vegan Concealers
- The Best Cruelty-Free Foundation
e.l.f. Product Range
- Eyes (eyeshadow, eyebrows, mascara, eyeliner, false eyelashes, eye primer, eye concealer)
- Lips (lipstick, lip gloss, lip balms, lip treatments)
- Face (primer, foundation, concealer, blush, highlighter, powder, bronzer, setting spray, contour, palettes)
- Skin care (moisturisers, serums, treatments, masks, cleansers, face mists, makeup remover, tools)
- Makeup brushes (sets, face brushes, eye brushes, brush care)
e.l.f. Hero Product
Its ‘flawless finish foundation‘ is a steal at only £7.50 and available in 40 shades!
What else do we love about e.l.f.?
Its loyalty scheme and its ‘no nasty’ ingredients policy. We also love that e.l.f. is an independent company, and has remained independent, despite growing a lot!
e.l.f. ethical FAQs
Yes e.l.f. is paraben free, and its skincare is sulfate-free. All products are also free from typical chemicals used in makeup and skincare
No, e.l.f. is not a palm-oil free company. It uses some palm-derived ingredients like cetearyl alcohol, glycerins and stearates
As a vegan brand, e.l.f. is also an entirely vegetarian brand
No E.L.F’s packaging is not all recyclable unfortunately, and as a company it uses a lot of plastic
Yes e.l.f is PETA-certified cruelty-free AND vegan.
That means you’ll never see any animal-derived ingredients like honey or beeswax in any of its products.
Yes e.l.f’s products are both hypoallergenic and non-comedogenic.
So if you suffer from blocked bores or greasy buildup after using certain products, e.l.f is a great alternative.
Yes e.l.f’s products are good for acne prone skin.
Their non-comedogenic nature means your pores won’t get blocked. And there are even products specifically designed to prevent acne breakouts. The Acne Fighting Foundation is a good example.
Yes e.l.f’s products are all entirely gluten-free.
