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Aussie is neither cruelty-free nor vegan. Whilst PETA certified its cruelty-free status in 2019 Aussie continues to sell products in markets where animal testing can be mandated by law.
Is Aussie Cruelty-Free?
Aussie is not cruelty-free!
The Procter & Gamble owned haircare brand may not test ingredients or products on animals personally, but it does sell products in China. And whilst Aussie has been ‘certified’ cruelty-free by PETA, its products can still be tested on animals in certain markets.
Aussie features on our list of brands who are not cruelty-free.
Aussie Ethical Overview
- No Aussie isn’t cruelty-free
- Yes it sells products in China
- No Aussie isn’t vegan as – although it doesn’t use animal byproducts – tests on animals
- Aussie is not a natural brand
- And it is not palm-oil free
- Aussie is owned by Procter & Gamble
Is Aussie sold in China?
Yes Aussie sells products in mainland China. All P&G brands are likely to be sold in the Chinese market, as per its animal testing policy.
So whilst the PETA-certification means the brand doesn’t test ingredients or products on animals personally – or work with suppliers who do – it still should not be considered cruelty-free.
This is because selling imported cosmetics in China still puts products at risk of being tested on animals in pre or post market.
Whilst we cannot now claim that countries involved in selling products in China can be cruelty-free, China’s animal testing policy is no longer as black and white is it seemed.
Is Aussie Vegan?
Aussie is not a vegan brand.
Whilst the brand offers certain vegan ranges – the SOS range of products like this shampoo are vegan – Aussie does use animal byproducts in the rest of its products.
Selling products in markets where animal testing can be mandated by law refutes any vegan status.
Cruelty-Free Alternatives to Aussie
FAQs
Aussie is owned by P&G – an American multinational consumer goods corporation who also own brands like: Head & Shoulders, Herbal Essences, Gillette, Olay, Joy & Glee and Fairy.
Whilst Aussie is certified cruelty-free by PETA, the brand is complicit in cosmetic animal testing, potentially paying local authorities to test products on animals.
PETA has previous with certifying brands who still sell in China as cruelty-free.
Aussie has been certified as cruelty-free by PETA as part of the Leaping Bunny program, but still sells products in China.
Aussie may not test products or ingredients on animals personally or work with suppliers / third parties who do so. But it does selling products in markets where animal testing can be mandated by law.
Aussie is not a natural brand. Even though the products are free-from parabens and certain synthetic preservatives and colouring agents, it does use SLS, silicone (and silicone derivatives) and fragrances.
Aussie shampoos are free-from parabens – for example this shampoo is free-from both parabens and sulfates. The brand does use other synthetic preservatives to maintain product freshness. Hence its non-natural status.
Aussie’s products are not free-from SLS. The brand uses sodium lauryl sulfate as cleaning agents in its shampoos.
Aussie is not palm oil free. Like other P&G products it has the very worst rating for palm oil usage.
Whilst products may not specifically contain palm oil, SLS – sodium lauryl sulfate – is a key ingredient in the majority of its shampoos. And SLS is typically derived from palm kernels.
