Too Faced logo
Too Faced logo

Is Too Faced Cruelty-Free?

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Is Too Faced Cruelty-Free in 2021?

Too Faced is cruelty-free in 2021.

It doesn’t test products or ingredients on animals, work with suppliers who may do so or sell products in China.

Too Faced Ethical Overview

  • Too Faced is cruelty-free
  • No Too Faced doesn’t sell products in China
  • No Too Faced isn’t a completely vegan brand – although it has a vegan range
  • It is vegetarian
  • Isn’t palm-oil free
  • And is owned by Estee Lauder

Is Too Faced sold in China?

No Too Faced products are not sold in China

So what is Too Faced’s Official Stance on Animal Testing?


Too Faced logo

“No way, Too Faced loves animals! Our products are totally cruelty free.”

— Too Faced

Short, pithy and to the point.

Too Faced certainly aren’t adding to the list of unwanted animal testing statistics the global cosmetics industry continues to proliferate.

Is Too Faced Vegan?

Too Faced is not a vegan brand as its products contain multiple animal derivatives.

However it has recently launched a new vegan line of products that are – whilst oddly named – free-from animal-derived ingredients.

Who owns Too Faced?

Since 2016 Too Faced has been owned by Estée Lauder – one of the world’s leading manufacturers and marketers of skin care, makeup, fragrance and hair care products

What is Estée Lauder’s Official Stance on Animal Testing?


Estee Lauder Logo

“More than 30 years ago, The Estée Lauder Companies was one of the first cosmetics companies to eliminate animal testing as a method of determining cosmetic product safety. We don’t test our products on animals and we don’t ask others to test for us.

We acknowledge our brands are sold in countries where animal testing on cosmetics or cosmetic ingredients is required by law.”

Estee Lauder Companies

We will always appreciate honesty and at least EL have the decency to admit its products are sold in countries where animal testing is required by law.

Too Faced Cruelty-Free FAQs

1. Is Too Faced certified cruelty-free by any organisation?

Yes Too Faced is certified cruelty-free by PETA.

2. Is Too Faced Leaping Bunny certified?

No Too Faced isn’t Leaping Bunny certified.

3. Is Too Faced palm-oil free?

No but at least 90% of Estee Lauder’s palm-based ingredients will be certified sustainable from RSPO physical supply chains by 2025.

And suppliers must not partake in deforestation. Although this doesn’t include third party ingredients… So whilst Too faced is a member of the RSPO, there’s plenty of work to be done.

4. Is Too Faced vegetarian?

Yes Too Faced is technically vegetarian as the animal products used are carmine, lanolin and beeswax.
Although some veggies don’t like the idea of using products with carmine as it is produced from beetles.

Or lanolin – a waxy substance derived from sheep.

5. Is Too Faced organic?

No Too Faced isn’t completely organic – and it doesn’t claim to be. 

6. Is Too Faced paraben-free?

Yes Too Faced is paraben-free.

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